What we do
Institutional capital-raising communication services
Institutional capital-raising communication services
No learning curve: our senior team has an average tenure of 18 years
No surprises: the team you choose is the same team that stays engaged
No billing uncertainty: we don’t bill hours or stop working when a pre-determined number of hours run out
No complacency: our client relationships span decades because we don't compromise on creativity or service
Commercial Real Estate
Proud to be the communications partner to extraordinary companies since our founding in 1989. Today our clients include:
AEW Capital Management
Lazard Asset Management
Jim Tobin is the founder and CEO of River Communications. Jim started River in 1989 with a single purpose – to provide creative public relations and marketing communications solutions to financial and professional services companies. The firm is built on a foundation of unwavering commitment to each client – a service orientation that has helped River maintain clients and relationships in many cases for over a decade.
Prior to founding River, Jim was a partner at the financial public relations firm Rubenstein, Wolfson & Co., which he and his partners sold to the world’s largest public relations firm, Shandwick International. Jim began his career as a journalist – first for yachting and skiing magazines, and then for Management Review Magazine, published by the American Management Association.
At River, Jim leads client program development and is the creative director of content and solutions. Under Jim’s direction, the firm has elevated the role and benefits of thought leadership communications and marketing. He is also the firm’s head strategic consultant and is sought after by senior management teams on a wide variety of communications matters – from crisis to motivational. Jim is a long-time volunteer coach for both youth football and youth baseball and a creative writer in what little spare time he has.
A 25-year industry veteran, Susan has been with River since 1993, providing strategic counsel, planning and program management to investment banks and advisors, mutual fund companies, private banks, software and investment advisory services, and tax and accounting firms. At River, she initiated programs for health care insurance, management consultants, executive recruiting and other professional services. Currently, she oversees accounts activity on behalf of Ernst & Young and Cabot Research.
Susan’s previous focus on consumer products brought her to public relations and advertising on the corporate side of large and mid-sized agencies. Prior to joining River Communications she worked as a vice president at Creamer Dickson Basford, Burson Marsteller and Workbench furniture.
Since joining River Communications in 1999, Troy has created, implemented, and managed successful communications programs for some of the most recognized names in financial services, including Barclays Global Investors, Harrisdirect, Legg Mason, Prudential Securities, State Street Global Advisors, and Strong Capital Management.
With more than fifteen years of financial, crisis, and political communications experience, Troy has worked closely with CEOs, CIOs, asset managers, equity analysts and elected officials to provide ongoing strategic counsel and media relations support.
Prior to joining River Communications, Troy was the Communications Coordinator for New York State Assemblyman Felix Ortiz and Assistant to the Chairman at The Lukaszewski Group, a crisis communications firm.
He received a Master of Arts in Political Science and a Bachelor of Arts in Political Science from The University of Albany.
Maureen is our resident real estate PR expert whose clients include NAI Global, Beacon Capital Partners, Canyon Partners Real Estate and AEW Capital Management, a River Communications client for over 20 years. She also serves as the project manager for AEW’s global advertising, overseeing art direction, copywriting, budget and deadlines. Her work in the real estate sector has enabled her to develop strong relationships with top tier business and commercial real estate reporters and editors worldwide. She is an associate member of the National Association of Real Estate Reporters (NAREE) and is a member of Women in Real Estate (WIRE).
Maureen also currently manages a long-standing communications program for EY’s State and Local Tax practice. Previous clients have included Merrill Lynch Wealth Management, American Express Private Bank and Harris Private Bank.
Maureen joined River Communications in 1999 and has created, managed and maintained client communications programs including advertising, direct mail, media relations and internal communications.
Previously, she was the membership and communications manager for the International Swaps and Derivatives Association (ISDA). She began her career at Edelman Public Relations, where for four years, she worked her way up to increased levels of responsibility on global financial services and business-to-business accounts).
She received a Bachelor of Arts in English from The University of Albany and completed coursework in fundraising management at New York University.
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